Our North Star
Technology should serve people.
We live in an attention economy. Every app, every feed, every notification is engineered to pull you in and keep you there. Not because it helps you — but because your time is the product.
Pluto started as a quiet rebellion against that. A belief that software can be genuinely useful without being manipulative. That you can build something honest and still have it matter.
We're not trying to grow fast or capture market share. We're trying to build the kind of tools we wish existed — and share them with people who feel the same way.
What guides every decision we make.
01
Clarity over noise
We strip away the unnecessary. Every feature earns its place by helping you think more clearly — not by filling a roadmap.
02
Privacy by default
Your emotional data is yours. We don't sell it, broker it, or train models on it. Minimal collection, local storage where possible.
03
Depth over scale
We'd rather build something that genuinely helps a thousand people than something that slightly touches a million. Quality of impact over quantity of reach.
04
Honest craft
No dark patterns. No misleading copy. No growth hacks. We build like our users can see everything — because they should be able to.
Where we've been. Where we're going.
We move slowly and deliberately. Each tool ships when it's ready — not when a sprint demands it.
MoodFlow
Emotional awareness, Android
Dialogues
Comment analysis, browser extension
Data transparency
In development
Open wellness API
Coming soon
Community research
Coming soon
Something we haven't named yet
The orbit expands
Made by one person, for real people.
Pluto is a solo project. I build each tool because I wanted it to exist — not because a market told me to. The work is slow, honest, and intentional.
If any of this resonates, I'd love to hear from you.
Want to help shape what comes next?
Join the orbit. No pressure, no spam. Just honest updates about the work.
Join the orbit